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Ringback Tones are the music, video, celebrity, or comedy clips that replace the traditional ringing sound callers typically hear when waiting for someone to answer a call. As a wireless subscriber, you can select a Ringback Tone or several, depending on your cell phone carrier's plan. You can even assign a Ringback Tone to a specific caller, rotate a variety of Ringback Tones or just pick the same one for all incoming calls. Be sure to check with your cell phone carrier regarding your Ringback Tone options. Please note that carriers use different brand names for Ringback Tones.